About Cuisine Craft
Since 1971 Duck Soup has been providing superior cookware and specialty foods in Sudbury, MA.
Above all, our philosophy is to stay loose. Be flexible. Fly low and listen to our customers. We've been doing this for the last 38 years and it's how we have built this business into what it is. And oh, yeah: Have fun. Work must be fun...or we don't work at all.
When we first started, we named the business Duck Soup so that we could always be flexible with our merchandise and our merchandising... thus keeping in league with the demands and needs of our customers and community.
We have never sold out... or franchised. It turned out that our customers wanted the very best cookware and fine foods. It helped that we loved these things as well! Our mission became a quest to find and supply the very best cookware and fine foods. It has always been important to us to stick to our mission, and we can safely say that we will always do that. Provide the very best information and cookware products to our customers.
Cuisine Craft, Duck Soup and Eturms. A very, very Brief History.
Over 38 years, we built a unique retail environment where everything is customer-driven. We buy what customers want. This has always made sense to us. Even our sales clerks, lovingly referred to as "Ducksoupians," are not traditional sales clerks. All staff members are responsible and individually accountable to our customers' needs.
When you work at Duck Soup, you are given the opportunity to specialize in whatever area interests you. We figure that people perform better when they are doing something that really interests them. Duck Soup is a composite of people doing what they like... and customers shopping where they truly enjoy shopping.
Our simple philosophy has always paid the most wonderful dividends: customer and employee loyalty. It is the principals' principles, if you will... creating a retail environment that is one of a kind. Unique. Fun. A bit wacky. Really Duck Soup.
In more recent years, we partnered with Eturms to go online. Eturms built the Cuisine Craft brand for us and helped us navigate the world of ecommerce to expand our reach to even more people who can now experience the fun of Duck Soup.
To all of you, from all of us at Cuisine Craft and Duck Soup - Thank you for visiting us and Happy shopping!
Peter Ressler
Some important guy